If there’s one recurring theme at this year’s OFFF festival in Barcelona, it’s that NFTs are so last year – and this year’s hot topic is generative AI. And nobody is pushing the topic on stage more than Adobe, which this week made some pretty huge generative AI announcements of its own. “Generative AI is here. There is no discussing that. It is really part of the next phase of human driven creativity,” said Rufus Deuchler, Adobe’s director of worldwide Creative Cloud evangelism.
But Deuchler placed particular emphasis on the importance of user feedback during the beta stage. “It is really important that as many people as possibly try it out,” he said. ““I want to build this together. Tell us what’s good and what’s wrong. This is truly a community effort. We need your feedback to help us and guide us so that we do the right thing all along.”
You can sign up to try the Adobe Firefly beta – and perhaps more importantly feed back to Adobe about the experience –
AI is the future, ethical or not, and they know it.
What if Adobe leaned into just supporting creative humans? Leave the money on the table regarding Ai for now, and be loved for being the premier tool for digital creatives. Instead, they are turning illustrators into a tool anyone can use.
Adobe promoted selling AI generated images on their Adobe Stock, were collaborating with Kris Kashtanova for months selling and promoting their MJ generative images and definitely don't care about ethical AI. They just want to appear like they do.
They can't do it, so much so that they hide comments that question their 'ethical' AI, comments that show that there is nothing ethical about it and are pure marketing
Thank you for this shout out ! It is truly a community effort
Eek! As a designer, I feel uneasy by this. However, I don’t think my career is threatened by it anymore than it has been by Canva etc. Will be interested to know where the source images come from, and the size they can be used at. The ideas still have to come from designers.