The $US165 billion graphic-design heavyweight, Adobe, and Australian design software maker Canva are locked in mortal combat, and the generational divide between the incumbent and the upstart was evident at their respective product launches this month.
And he was uneasy with artificial intelligence, the clear theme of both the Adobe and Canva conferences. “I think you’re going to enjoy things done by a human more,” Sorkin said. Adobe last week unveiled Firefly, an image-generating tool, and an expansion of Sensei, an AI assistant already built into its marketing apps. The company hopes to let users turn photos and physical sketches into professional-looking graphics, seamlessly expand existing illustrations and do movie-style CGI video editing with just a text prompt.
Canva has announced product updates that include new AI functions for its Visual Suite design tools. These include its copywriting assistant, Magic Write, text translation to 100 languages as well as Magic Design, Edit and Eraser for generating personalised templates and replacing parts of an image.