Adobe Introduces Firefly, A Human-Driven Creative Approach To Generative AI

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Vice President & Principal Analyst, Modern Work, Melody Brue, covers Adobe's generative AI announcement, Firefly, this week at its annual Adobe Summit conference.

, mere weeks after its ChatGPT integration launch. It makes sense, though, that images would come after text. Large language models that power generative AI chatbots don't encounter the same ethical complexity and copyright issues with text as with images, so the progression is reasonable. It also makes sense that Adobe would make itself a frontrunner in the AI image race. After all, Adobe has become synonymous with digital imagery.

The beta version of Firefly is not-for-commercial-use, web-only and supported on Chrome, Safari and Bing. It is currently not available on tablets or mobile, although those devices will eventually be supported. Firefly in general availability will first be integrated into Adobe Experience Manager, Express, Photoshop and Illustrator. Eventually, Firefly will be integrated across all Adobe products into customers' content creation workflows.

Beyond these capabilities, the company is looking far into the future with 3-D modeling. It hopes to enable Firefly to turn simple 3-D compositions into photorealistic images that then enable the creation of new styles and variations of 3-D objects.According to Adobe, Firefly's training data consists solely of Adobe Stock images, publicly licensed content and public domain content for which copyrights have lapsed.

By combining capabilities in Adobe's Sensei AI such as data analytics and behavior predictions with Firefly image generation, brands can make the AI"conversation" even richer, enabling them to extend and leverage the full view of the customer. Marketers can easily optimize journeys and identify new markets based on these “conversations” with and between the AI bots.

 

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