On Tuesday, Coinbase introduced an app geared solely toward the Brazilian market, with customer support available in Portuguese 24/7, and integrating the revolutionary Pix digital payment system.
On Tuesday, Coinbase introduced an app geared solely toward the Brazilian market, with customer support available in Portuguese 24/7, and integrating the revolutionary Pix digital payment system created by the government and launched in 2020. The next day, in the U.S., the company said it was "Brazil is a great example of a country in which regulators have understood the value of crypto and they are creating a very healthy debate around the topic to keep innovation and growth going," said Fabio Plein, country director for Brazil and newly-named regional managing director at Coinbase in Brazil, in an interview."Brazil is advancing in the creation of regulatory framework that protects users and the U.S.
"We wanted to bring the same app, the same experience that made us the exchange leader in the U.S.," Plein said. The company has 100 million users now, and is aiming to get to 1 billion. While Brazil has a young population that is tech-savvy and interested in alternative assets, the market isto the U.S.'s more than $70,000, according to the World Bank.