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OpenAI tech gives Microsoft's Bing a boost in search battle with Google

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The integration of OpenAI's technology into Microsoft-owned Bing has driven people to the little-used search engine and helped it compete better with market leader Google in page visits growth, according to data from analytics firm Similarweb.

unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% decline for the Alphabet Inc-owned search engine, data till March 20 showed.The figures are an early sign of the lead the Windows maker has taken in its fast-moving race with Google for generative AI dominance, thanks to the technology behind ChatGPT, the viral chatbot that many experts have called AI's "iPhone moment".

Gil Luria, an analyst at D.A. Davidson & Co, said that he expects Bing to gain market share in search over the next coming months, especially if Google continues to delay the integration of generative AI into its product. "Bing has less than a tenth of Google's market share, so even if it converts 1% or 2% of users it will be materially beneficial to Bing and Microsoft," Luria said.

 

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