Making generative AI:
The legal eagle questioned whether we need ML models capable of producing content so realistic that it would fool people."If you develop or offer a synthetic media or generative AI product, consider at the design stage and thereafter the reasonably foreseeable – and often obvious – ways it could be misused for fraud or cause other harm," he noted."Then ask yourself whether such risks are high enough that you shouldn't offer the product at all.
"The burden shouldn't be on consumers, anyway, to figure out if a generative AI tool is being used to scam them," he added.If you’re an advertiser, you might be tempted to employ some of these tools to sell, well, just about anything. Celebrity deepfakes are already common, for example, and have been popping up in ads.
To us, it all boils down to: breaking the law using some new-fangled model is still breaking the law. And if you just make tools that aid this kind of crime, don't think you're somehow immune from prosecution. ®