Prada Deepens Partnership With Adobe

Group’s identity is a passion for innovation, and a focus on the customer experience,” said Luc Dammann, president of EMEA at Adobe. “The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalized customer experiences across in-store and digital worlds.”

Adobe will enable the Prada Group to gather vast amounts of customer data, new and existing, and create customer profiles so the group can provide personalized content and experiences across its digital and brick-and-mortar shopping channels. Prada will be leveraging the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, which are part of Adobe Experience Cloud.

Adobe also indicated that the Prada Group will continue exploring Adobe’s latest innovative technologies, including Adobe Substance 3D, part of Adobe Creative Cloud, to design retail simulations and create garment and accessory prototypes in 3D “using physically accurate textiles, including leathers, in an increasingly sustainable and hyper-realistic way.”

I call BS

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