:Raja Koduri, the chief architect at Intel Corp, is leaving to start a company that aims to loosen longtime rival Nvidia Corp's grip on the digital movie and video game markets.
New software tools can generate fresh imagery from just a text prompt and hold great promise for fields like visual effects and video games, Koduri said. But they typically are designed to work only on Nvidia chips. But Koduri, who has worked on nearly two dozen generations of computer graphics chips, has also had a long interest in movies. More than a decade ago, he helped fund a special effects firm in India called Makuta Effects that will be rolled into the new venture, and one of his cousins recently won an Oscar for work on the Telugu blockbuster"RRR."
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