Samsung wins jury trial in 'S10' trademark lawsuit

Samsung Electronics Co Ltd convinced a Los Angeles federal jury on Friday that its Galaxy S10 phones do not violate the trademark rights of a talent-management agency that also uses the"S10" name.

S10 argued Samsung's advertising would confuse customers into thinking the brands were affiliated, citing Samsung's use of a similar font and color scheme as the talent agency for its S10 logo and its promotional partnerships with musicians. "As a result of confusion between Samsung's S10 phone line and S10 Entertainment's S10 mark, the value and goodwill of S10 Entertainment's Instagram and social media footprint has been severely diminished," the lawsuit said.

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