But CNET’s parent company later announced job cuts that included editorial staff — though executives denied AI was behind the layoffs.
Hailing bots like ChatGPT as a “revolution” for the industry, he announced a restructuring that would see “significant reductions” in production and proofreading. Alex Connock, author of “Media Management and Artificial Intelligence”, says that mastery of these AI tools will help decide which media companies survive and which ones fail in the coming years.
“This technology will replace journalists in the same way that spreadsheets replaced mathematicians — in other words, I don’t think it will,” he told a recent event held by the Science Media Center.
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