The best print ads are designed to make the viewer double-take, and here's a perfect example from Pepsi. Back in 2021, the cola brand launched a campaign showing its logo hiding in fast food restaurants – places where Coca-Cola is served.
The ad has resurfaced on social media this month, and once again users are loving this fun, clever campaign. Across Twitter and Reddit, the ads have enjoyed over 2M views already this month. Designed to commemorate National Burger Day , the ads are part of the brand's #BetterWithPepsi campaign, which launched earlier in the year to encourage customers to drink Pepsi with their burger, instead of the more traditional Coke.
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