WASHINGTON - TikTok's latest sensation is a real-time filter called Bold Glamour that sashays right past debates over toxic beauty standards on social media, going all in on giving users a new face.
Filters and effects have been a stalwart of TikTok, Instagram and Snapchat for years, but the latest generation of features like Bold Glamour are supercharged. "What's so cool about this is that you can ... take your hand and put it in front of your face and it pretty darn real," mixed reality artist Luke Hurd explained on TikTok.
The company did insist that "being true to yourself is celebrated and encouraged" on the site and that effects help empower "self-expression and creativity."