Salesforce ask language models to write code

Salesforce is attempting to jump on the ChatGPT bandwagon with a slew of product updates based on application of the language model to its CRM software estate.

Salesforce has opted to allow customers to connect their data to language models from OpenAI, the company that developed ChatGPT, or to choose their own external models. The promise is that sales agents can then use natural-language prompts directly within their Salesforce CRM to write sales “personalized” emails, for example. The company also claims the technology will write responses to customer questions, thereby aiding customer service agents.

The package also includes Einstein GPT for Developers, designed to increase coder productivity by drawing from Salesforce Research's proprietary Large Language Model and using an AI chat assistant to write code and ask questions for languages like Apex, Salesforce’s object-oriented programming language.

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