. Microsoft’s recent release of a new version of its Bing search engine enhanced by OpenAI’s chatbot technology has jolted Google into action. Last week, the company rushed to debut its own chatbot, Bard, in an apparent attempt to front-run its Redmond rival. But amid the all-hands AI fire drill in Mountain View, there may be a whiff of regulatory relief.
All these allegations are rooted in the idea that Google has used its dominance to stifle competition. But given the company’s recent stumbles in AI search, Google—a company that’s been accused of illegally bundling its services together and swallowing up emergent rivals—might attempt to make the case that perhaps all is well in the free market.
Others think AI chatbots could exacerbate existing problems. For years, rivals and publishers have complained that Google prioritizes its own services, keeping traffic for itself instead of sending it out to the open web. Over the last decade, Google has moved from providing a list of ten blue links to being a one-stop answer shop—a key narrative in the antitrust argument that Google uses its massive market share to edge out other players.
All that said, as AI becomes more prevalent, the gap between entrenched players and newcomers will just grow wider, said Eric Goldman, a law professor at Santa Clara University and co-director of the High Tech Law Institute. In order to compete, companies will need massive amounts of training data just as table stakes. Google, which has been indexing the web for 25 years, is at a legacy advantage.
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