Australian chief executives have revealed programs under way to incorporate generative artificial intelligence, through ChatGPT, into working practices, with marketing work, computer coding and snappy last-minute presentations already passing the test at some big-name companies.The Australian Financial Review
“One of the guys was asked to make a speech last minute, and he did it initially in two seconds on ChatGPT and we were actually surprised – it was probably better than normal,” he said.“It’s fair to say that AI plays a lot of roles in Coles. We’ll continue [to invest], and I think for the average consumer in Australia, [we’re] probably the biggest living example of how powerful AI can be in the future.
“In terms of practical uses, we had a good one last week: Quad Lock has been in cycling and motorcycling for a while now, but we’re also going into marine. We asked ChatGPT for 20 of the most commonly used boating terms … and now our people in the social team have all these boating terms they can weave into their work.
This had taken the form of using AI as part of its customer service to help improve personalised product recommendations, and deploying it across its networks to help identify potential problems and cyber threats.“Our use of AI will continue to evolve as we automate more to improve our customer interactions, networks, security, software development and testing,” Ms Brady said.
He said cutting costs by using AI tools meant customers would ultimately feel the benefit through reduced prices. “It can produce all of these bits of copy, that I then paste into Facebook Ads Manager and I can test every iteration of the copy … and Facebook tells me the winning copy and topics,” he said.“It used to take me an hour to write 10 bits of copy for ads, now I can generate 100 different versions and just copy and paste.”