The partnership between LG and Lee represents LG’s commitment to catering a healthy and convenience-centric lifestyle to its consumers.
With the tagline, Live Smarter, Go Higher, LG aims to collaborate with Lee to raise awareness on living the best, quality life, assisted by the brand’s cutting-edge products in home appliances, home entertainment, and LG PuriCare, among others. “His passion, perseverance, and commitment to pursuing his dreams, as well as leading a healthy lifestyle are a great representation of the brand’s essence.
Lee had won gold in the men's singles at the 2019 Southeast Asian Games and his first BWF Super 1000 title at the 2021 All England Open. He is also the reigning Asian men's singles champion, having won the title at the Badminton Asia Championships in 2022.