The study noted that AI is used in personalization, such as apps or websites that offer fashion recommendations. AI is also used to optimize the supply chain and for automating various functions in manufacturing, logistics and fulfillment.
The impetus behind the research was to see if AI can augment the creative process. In a statement last week, Lee said “at a time when AI is so deeply ingrained into our lives, this study started instead with considering what a human can do better than AI. Could there be an effective collaboration between humans and AI for the purpose of creative design?”
Lee said the comparison between the human-created designs and those generated by AI showed that while both designs were similar, “the biggest difference was the uniqueness and originality seen in the human designs, which came from the person’s experiences. However, using AI in repetitive tasks can improve the efficiency of designers and frees up their time to focus on more high-difficulty creative work.