Gearing up for growth: how telephony technology can boost ecommerce businesses in 2023

that up to 91% of customers prefer using self-service, if it meets their needs. But this still leaves potentially hundreds of thousands of customers preferring a voice call, and the more complicated their query, the higher the chance they will want to speak to an agent.

Cloud PBXs can also give businesses a digital receptionist to handle all calls, and can interface with CRMs and applications like FreshDesk, Microsoft Teams and Zendesk, to support seamless management of channels and business activities. In addition to their flexibility and scalability, IP PBXs are also budget-friendly, offering savings of up to 70% over legacy landlines and 50% over on-site PBX systems.

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Gearing up for growth: how telephony technology can boost ecommerce businesses in 2023Since customer support is crucial for delivering a great customer experience (CX), online stores hoping to grow their revenues next year must focus on technologies that enable better CX.
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