In other words, Facebook was essentially racially profiling its users based on what they do and like on its platform, creating the opportunity for advertisers to discriminate against people based on their race.
Facebook has sinceHowever, advertisers are still able to target people based on their presumed race through, which use combinations of users’ interests to infer races. For example, if an advertiser sees from Facebook data that you have expressed an interest in African American culture and the BET Awards, it can infer that you are Black and target you with ads for products it wants to market to Black people.