CES 2023: Tech world to gather and show off gadgets

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CES, the annual tech industry event formerly known as the Consumer Electronics Show, is returning to Las Vegas this week with the hope that it looks more like it did before the coronavirus pandemic.

Media previews start Tuesday and Wednesday, with the show opening Thursday and continuing through Sunday.

Organizers say their goal is to draw 100,000 attendees. That would be a marked contrast with the look and feel of the past two shows — the last of which saw a 70% drop in in-person attendance amid the spread of the Omicron variant. The one before that was held virtually, replacing in-person displays and meet and greets with video streams and chats.

They include many startups and routine visitors like Amazon and Facebook parent Meta, both of which have recently cut jobs and implemented hiring freezes after beefing up their staff during the pandemic. Other tech companies have also been tightening their belts and laying off workers amid concerns about the economic environment.

Q: Historically, CES has been more focused on convenience and personal tech. So this is going to be a shift.

 

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