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“Limited access to devices, erratic power supply, connectivity issues, and digital anxiety among users hound efforts to make rural areas and their residents digitally ready for online jobs. Some respondents admitted being hesitant about learning and using computers even if they knew how to use a smartphone,” PIDS said in a statement.
“They were more likely to perform tasks related to business services, sales, and marketing, not technology and data analytics tasks,” it added.PIDs said online platforms allow more women to enter the labor force, especially mothers who prefer online work’s “flexibility in terms of time management” over full-time employment.
According to the study, the demand for information technology and business process management related onsite jobs is also low in rural areas.