Our age of the influencer was written in the stars centuries ago

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With the internet came a superfluity of Instagram stars and brand ambassadors. Now the influencer is influencing dictionaries too. | OPINION

When your head clogs and your nose runs, you may have influenza . Worse than a cold, the flu can last a week, ending with an Amazon of lime phlegm that accounts for its name.

Yes, our ancestors blamed the stars for their drippy nostrils, the Milky Way somehow tipping a malign aura into the sickly, a mystic liquid flooding the bronchioles. Earthlings have a history of denouncing heaven, as it happens. Disaster, for starters, translates as ill-starred, just as lunacy implicates the moon.

Engineers were next to borrow the idea, judging by an American patents gazette of 1902. Listed between a flanged bedpan and a banana-holder is an electric railway relying on “electromagnetic influencers connected between two respective pairs of terminals”. A planet, a magnet, a magician – influencer moved its way through last century, decade by decade, but not with any speed.of 1933.

 

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