L’Oréal also unveiled that the, a machine that creates personalized serums, will make its Chinese market debut shortly. The customized service will benefit from the Shanghai Pudong New Area Cosmetics Industry Innovation and Development Regulations, which was finalized in July that green-lights personalized cosmetics products in Shanghai.
Estée Lauder also announced that its global research and development center, located in Shanghai, would officially be put to use this December. The center will develop products better suited for Chinese and Asian skin.introduced a dual pavilion system this year. The Shiso Pavilion showcased Shiseido’s innovations and milestones in China over the past four decades.