But the brand has transcended even Kardashian’s appeal, becoming a go-to for women who have never even watched an episode of “Keeping Up With the Kardashians.” And it is on its way to becoming a full lifestyle collection with expanded offerings including shimmery jersey knit dresses, faux leather boot-cut pants and warp lace catsuits and logo velour track suits.funding round of $240 million
In March, Skims became the first direct-to-consumer fashion brand to offer two-hour delivery in the Los Angeles, California, area by leveraging micro fulfillment centers. It also expanded into swim with the launch of a core collection inspired by Skims’ fit expertise and hosted a pop-up in Miami, Florida, that had 800 customers lining up the night before opening day.
Continuing to innovate on fit, in September the brand launched a new bra system with three different collections addressing shape, construction and wear, using research from a year of fittings and tests on hundreds of women.