One of the many benefits of being Microsoft CEO Satya Nadella is knowing full well that Corporate America is sitting on more data than ever before. Sure, knowing
In truth, some major companies are utilizing that data — collected and analyzed by various Microsoft software — to unleash previously unforeseen profits and empower front-line workers in new impactful ways for consumers. In Nadella’s mind, those that unequivocally embrace technology and its many advantages will be the winners in the next decade of retail. He is dead right. Nadella particularly believes retailers must do a better job leveraging the data they are collecting on consumers, rather than dumping tons of money into search advertising on places such as Google and Facebook with mixed success.“Retail — and retailers — have the most precious asset, which is commercial intent data.