The Facebook button is disappearing from websites as privacy demands grow

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Big brands like Best Buy, Ford Motor, Nike and Patagonia have removed the ability to sign on with Facebook as people stop using social logins, for reasons that include concerns over security, privacy and data-sharing.

about masks and vaccines. And in the documents released last year by ex-employee Frances Haugen, consumers learned that Facebook knows of the damages its products cause but in many cases doesn’t try to rectify them.

Dell still supports Google’s social login because it’s the “only one that has enough volume,” Felch said. The Facebook login is by no means extinct. Numerous websites from media outlets and news organizations still use it as an option, as do mobile game developers. “It wasn’t uncommon for them to have two or three Buffer accounts by accident,” Redman said. Social logins “ultimately just proved to be confusing for customers,” he said.

Jake Bernstein, SnapHabit’s co-founder, said that with all the options available to them, users seem to favor Facebook the least. According to his company’s data, out of a sample of 10,000 sign-ins, 42.7% of users signed in with Google, 26.5% used Apple, 20.1% signed in via email and just 10.7% used Facebook.

 

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