CUPERTINO: Apple launched new smartphones on Wednesday at prices similar to recent models despite inflation and supply chain woes, while unveiling a premium digital watch with a price tag to match.
The set of updated products, which also includes new earbuds, is designed to keep customers loyal to its lucrative technology ecosystem. New iPhone 14 Pros are displayed during an Apple special event on Sep 07, 2022 in Cupertino, California. "Taking a step back, launching 3 new core hardware products within the Apple ecosystem despite the biggest supply chain crisis seen in modern history is a major feat for Cook & Co especially with the zero COVID-19 shutdowns in China seen in April/May," Ives said.
The iPhone 14 Plus comes in a giant 6.7-inch screen that offers a better experience when playing games or watching videos.