After Securing $100 Million In Funding, Kitchen United Proves Ghost Kitchens Have Plenty Of Long-Term Potential

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With its latest round of funding, Kitchen United plans to grow to 500 units and expand its technology capabilities, as well as its grocery initiative.

, UberEats, Kitchen United MIX, and the restaurants native apps or websites) into a single stream of information for food to be prepared. Further, it allows for the end consumer to–through our proprietary channel–order from multiple restaurants with the same order and the same delivery driver,” Montagano said. “In enabling this, we are also able to stagger fire times so all food comes out hot at the same time.

Part of this expansion will come from Kitchen United’s grocery initiative. The company recently opened an in-store kitchen at a Ralphs in Los Angeles, for instance, while its presence in participating Kroger locationsThese are ambitious plans, no doubt. They’re especially so in an environment where tech companies like DoorDash and Toast have struggled to generate a profit and where foodservice delivery has slowed from its COVID-19 surge.

“We have been carefully opening new sites in new formats without expending significant resources to learn what works through rapid testing. As a result, although our growth has sometimes been slower than some others in the industry, we've been considered every step of the way, from hiring to site builds to technology spend,” he said.

 

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