LOS ANGELES/STOCKHOLM : Spotify Technology SA's Car Thing player is now a thing of the past.
"We just can't get it to an attractive economical profile," Spotify CEO Daniel Ek told Reuters."So we decided to terminate this programmeme in light of that." Alphabet Inc's Google was one of the early software companies to venture into hardware experiments with some major failures, including Google Glass - a wearable Android device resembling eyeglasses, which displayed information in the user's field of vision.
IDC research vice president Frank Gillett said he could not recall any content company making a successful transition to hardware. While Spotify rules the music streaming niche, building a device for the car put it in a competitive arena with the likes of Apple CarPlay and Android Auto - both of which have the support of their own ecosystems of billions of devices.
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