A handout. Premium Chinese ice-cream bar that doesn’t melt even when set on fire prompts regulator to investigate.A luxury Chinese ice-cream brand is at the centre of controversy after revelations that its products do not melt in hot temperatures or when exposed to fire prompting questions about what is in its products.
The footage was released after another social media post claimed that the brand’s bay salt coconut flavour ice cream did not melt at a temperature of 31 degrees after more than 50 minutes. An officer from local regulator the Shanghai Market Supervision and Management Bureau said on Tuesday that they were aware of the videos and said it is investigating the case, the report said.
“The main components of the baysalt coconut-flavoured ice cream are milk, single cream, coconut pulp, condensed milk and milk powder. Forty per cent of this ice cream is solid materials,” the company claimed in a statement released on Weibo.