. To find out how Mutchnik feeds her followers, we asked her to sound off on curating, clout chasing, and gatekeeping.MUTCHNIK: I’d be lying if I didn’t say check my phone.LENT: What were your last three Google searches?
MUTCHNIK: “Mary Kate & Ashley hair,” “Mia Goth 2010,” and “Vogue Italia October 1999.” I was looking for, respectively: inspiration pics to show a hairstylist, references for bleached/nonexistent brows done well, and a picture of an Elaine Constantine spread to use for a party flier.MUTCHNIK: Those all sounded fake, I have receipts I swear—I just happened to be searching chic things yesterday.
My secret to success! The three G’s!
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