has launched a WhatsApp channel in its markets across Africa to make it easier for its customers to communicate with the company without the need for phone calls or in-person interactions.
The WhatsApp channel will allow aYo’s customers to submit documents as part of the claims process and access content like FAQs, videos, voice notes, and brochures using WhatsApp. Eventually, the company plans to build out the channel to the point where customers can sign up for cover and submit claims.
“We’re growing rapidly across Africa, and we’re constantly looking for ways to make our customers’ lives better and easier. WhatsApp is widely used in all our markets and offering them this channel will make it easier for customers to sign up for insurance, communicate with us, and upload and submit claims from their mobile phone,” said Badenhorst.