THE still ongoing pandemic, despite the improving situation in the country, continues to change the fast-moving consumer goods market as online shops and on-demand delivery customers keep on increasing. With constant innovation and competition among industry leaders likely to accelerate the digital transition of more consumers, the e-commerce capabilities of FMCG players must also evolve.
“We’ve seen the increase in global value of large companies like Beyond Meat and The Honest Company, yet others have created billions of dollars in economic value by using digital native brands and excellence in supply chain management,” he cited. “Local and regional FMCG companies need to adapt to this and understand what opportunities they are missing. They should wake up from the old days and focus on the core challenges: cash, sales and costs.