Meet the genius behind IWC’s most groundbreaking watch material

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SPONSORED | Lorenz Brunner, IWC’s head of Research and Innovation, chats Ceratanium, ceramic and other watchmaking innovations.

US Navy’s famed Strike Fighter Tactics Instructor programme.

I caught up with Brunner at the recent Watches & Wonders summit in Geneva, Switzerland — an event dubbedbusy schedule to educate me about Ceratanium and tell me about his most enviable job. I head up a small group of specialists for innovation projects. Our projects do not relate to a specific watch that might be launched in the future. Rather, we search for new materials, new functions and new technologies. Because we have no link to a specific watch, we have more time and more freedom.

Yes, absolutely. This process was a little different from normal for me because here the idea came from the design team. They had these colours defined by Pantone, and I had to lead the project to develop the ceramic colours with our suppliers, who are the best in the world. So yeah, it was a little bit different because most projects are originating from my side.IWC Schaffhausen's new Top Gun Woodland chronograph.

Having a Pantone reference makes it easier to match the colours of the different components when developing a monochromatic watch such as IWC Schaffhausen’s Top Gun Woodland chronograph.It was actually the Aquatimer Digital Date-Month Edition. [This limited edition of 50 pieces was launched in 2017 to mark the 50th anniversary of IWC’sdiver’s watches. The dial was black, as were some components of the IWC manufactured calibre 89802.

 

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