Malaysia Airlines expands technology, distribution contract with Amadeus

Malaysia Airlines Bhd has partnered with travel technology company Amadeus in a multi-year deal to improve customer experience, including corporate and travel retailers over the coming years.

The airline has also renewed and expanded its multi-year air content distribution partnership.

Malaysia Airlines will also leverage on Reference Experience, an open platform to enable the airline to be more agile and user-friendly in the digital space while increasing conversion to improve revenue. Meanwhile, the Amadeus’ Dynamic Intelligence Hub, a real-time data engineering platform centralises Malaysia Airlines’ data, integrates systems and automates business processes with artificial intelligence.

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