The program may also include other services such as the Apple One services subscription program and AppleCare technical support plans.
Apple's motive behind the program is apparently - and unsurprisingly - earning more revenue. The 2019 report had said that such a program would enable the company to generate recurring revenue. A typical Apple user upgrades their iPhone every three years, meaning they spend around $825 every three years on an Apple phone.
In contrast, someone using the iPhone as a service could pay $1,260 over three years . When a user upgrades to a new model, Apple could sell the used device on the secondary market and earn even more money. The advantage for the consumers would be that they won't have to pay a big amount upfront and will be able to easily upgrade to the latest models every year. New reasons to get excited every weeksign up