Vintage electronics and obsolete appliances are explored in all their curvy, colourful and quirky glory in a new book,All photography by Photo Studio Sucrow, from Soft Electronics, Gestalten 2022
Dutch designer Jaro Gielens has an important sideline as a collector of obsolete electronics. Gielens is particularly fascinated in the early days of handheld video games, captured in the Gestalten book, , a richly illustrated romp through his collection of domestic appliances from the heyday of the labour-saving age.
The 1960s onwards was when new technologies arrived and new product niches opened up – witness the rise of kitchen gadgets, electric shavers and other hair and beauty products, as well as the plethora of whisks, coffee makers, and electric carving knives that, we were all assured, would make our lives easier and more enjoyable. The products on show come from some of the biggest names in consumer electronics, including Braun, Moulinex, AEG, Krups, and more.
As Gielens notes, they’re also well-built and enduring – most of these products still work precisely as intended. They offer a riposte to the throwaway culture that followed and show that longevity always trumps form and fashion when it comes to social and economic responsibility. If you’re of a certain age, there’ll be many familiar objects from childhood among these pages, and the inclusion of period-specific packaging and advertising ensures the book will play well to the retro crowd.
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