Omega illustrates precision of Olympic timekeeping in new series

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Swiss watchmaker Omega is conveying its brand ethos and vital role in the Olympics with a new series centered on innovation and precision.

The series offers an in-depth exploration into Omega placement and the different ways the brand measures time in different sports

The videos are not just scientific explanations, but entertaining spots that illustrate how Omega has applied innovations to timekeeping.Last month, Omega continued to celebrate its longstanding relationship with the Olympics in a new spot celebrating its timekeeper duties ahead of the 2022 Winter Games. A short film, spliced with various winter sports and successes, garnered excitement for the Games which began on Feb. 4 .

 

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