Adidas Frees the Nipple With Its New Sports-Bra Campaign

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Adidas is freeing the nipple with a new sports-bra campaign that has the internet divided

Adidas launched its new sports-bra campaign today with an unusual image: a grid of 25 sets of bare breasts. Aside from the surprise factor of the nudity, the breasts shown are only remarkable because they are completely normal. These are real breasts in all their perky, saggy, asymmetrical, varied forms.

The advertising promotes a new sports-bra collection that includes plus-size options and pieces designed for different activities. The brand tweeted: “We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.

 

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rorysatran While applauding adidas effort, it was Nike that first freed nipple in sports with provocative print ads launching NikeInnerActives bras and underwear in 1999. Bras made famous when BrandiChastain celebrated USWNT Womens World Cup win Nike 23YearsAhead TobySportsGeekness

Adidas

I hope the social media person for Preparation H doesn't take his or her inspiration from Adidas.

So internet-breaking that WSJ continues to live in fear of human anatomy, I see.

Good timing! people

Rumi Mujib's campaign for the Taliban With the slogan: 'Death to America Death to Democracy'

We collect 100 likes and I take off my bra😀😀😀

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