BlackBerry to show the world a car that anticipates your next move

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A lot riding on CES demo this week with software maker under pressure to redefine its brand

The Waterloo, Ont.-based company will reveal its progress on Ivy at CES in the Las Vegas Convention Centre a year after itits collaboration with Amazon Web Services. The demonstration will show how BlackBerry’s technology stacks up to its competitors — and will be watched closely by those tracking Amazon’s broadening auto business, and by investors eyeing whether BlackBerry can succeed in this new chapter.

At a preliminary demo for journalists in December at BlackBerry’s testing garage in the Ottawa suburb of Kanata, the Ivy system was the backbone of a car dashboard, pulling data into different apps and machine learning models to sense a driver’s style and adjust the battery range expectations for their next EV charge. In another example, the car sensed that there were children in the backseat and adjusted child locks and onboard television screens accordingly.

Over the course of an imagined “trip” to the beach, the Ivy car suggested adjusting the route to a nearer charging station as a traffic jam drained power. Sensors authenticated the vehicle to process payments or use the HOV lane, and facial recognition turned down the media volume, sensing the children had fallen asleep in the backseat.

Like many trade show presentations, the Ivy CES demo is a mix of real technology and techno-optimism. The data from the trip to the beach was collected on a real drive in Italy, and fed into machine-learning models and apps that BlackBerry says are ready for automakers to adopt tomorrow. While the dashboard in the December demo was mocked up on automotive-grade hardware, it was a mock up, not an actual vehicle running the software.

Ivy does offer to make it cheaper and faster for automakers to build new software, at a time when there is considerable

 

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