Dallas-Fort Worth area shoppers rediscovered that stores were pretty handy placesShopper traffic was up across a sampling of D-FW area shopping centers the week of Dec. 20 vs. last year, when the pandemic’s social distancing rules were more strictly enforced. But the two-year snapshot is a mixed bag.
And the pandemic’s big box store winners — Walmart and Target — which gained market share as consumers consolidated shopping trips, continued to experience improved traffic both vs. 2020 and 2019., which uses location data from mobile devices, analyzed the local customer trends from Monday, Dec. 20, through Sunday, Dec. 26, vs. the same week last year and two years ago.
Burlington posted the biggest two-year traffic increase of 24%, and Kohl’s had the biggest decline of 18.2%.The 10 shopping centers were selected for their geography and type of center and are located in Allen, Dallas, Frisco, Garland, Grand Prairie, Grapevine, Mesquite and Plano.