GM's pickup money machine gets a technology tuneup

📆 9/10/2021 4:55 AM
📰 Reuters

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General Motors Co will give its best-selling Chevrolet Silverado large pickup truck models a makeover next spring to fix competitive shortcomings that have left Chevy in third place in one of the most lucrative vehicle market segments in the world.

, most 2022 Silverado models will get larger dashboard screens and new connectivity technology featuring built-in Google voice commands and software.

The current Silverado, launched in early 2019, has been outflanked in sales by rival Stellantis NV's Ram pickup. The Ram in 2018 got a makeover with a more refined interior and a 12-inch dashboard screen that was closer in style to a TeslaThe Fiat Chrysler unit of what is now Stellantis also expanded production capacity for Ram pickups in North America,That strategy - led by Mike Manley, now head of Stellantis North America - worked.

Carlisle said his goal for the revamped Silverado is to knock Ford out of the top spot in the segment.

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