Director Neville created a model of Bourdain’s voice for 45 seconds of narration in the documentary Roadrunner. — Focus Features/AP
“In the end I understood this technique was boundary-pushing,” Neville said. “But isn’t that Bourdain?” Have a video game that’s been in interminable production for years and want to avoid hauling in voice actors for rerecording every time there’s a script change? Tweak their dialogue in production.“There are endless possibilities. We believe this is the CGI of audio,” says Zeena Qureshi, co-founder and CEO of Sonantic, a startup formed in 2018.Potential commercial uses abound.
A third company, Resemble AI, offers services like “voice cloning” and has short clips of synthetic speech from former US President Barack Obama and actors Morgan Freeman and Jon Hamm . “Voice actors, their voice is intellectual property, it’s their own, or at least that’s the idea,” says David Rosenthal, CEO and coach at the Global Voice Acting Academy.
“It’s unmistakable, because it’s my voice. It’s the voice I’m pretty much talking to you now with,” Standing says in a phone interview.Her lawsuit, filed in federal court in New York, United States, says she had originally performed the voice-over work for a Scottish company. She says she did not have a contract permitting the sale of her voice to another company.
They also argued that Standing’s voice just isn’t recognisable enough to argue her likeness was stolen: “Plaintiff has not sufficiently alleged that her voice is recognisable to the public as associated with her, and a cursory review of any TikTok video using shows that it is a neutral, generic ‘female computer generated voice’.”
Standing says her work with the Scottish company was not protected by a collective-bargaining agreement. The union says protections are needed. Many of the earliest uses of such deepfake technology were “non-consensual and exploitative in nature” and often targeted female members.
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