“The R&D license on human trials is strictly for sensory experiences, so we’ve really tailored our trials around flavoring,” says Ko. Imagine a circle of participants seated outside a loading bay, puffing on vapes and sampling infused beverages while filling in questionnaires about flavors. Now imagine this writer’s pure glee when learning, that I too, had the chance to be one of the lucky participants.
Receiving and writing about products from a consumer perspective is one thing, but having those products served to you by the gloved hand of the scientist who formulated them is quite another. My expectations of anything labeled “rapid” are generally always low, but after sampling a few beverages totalling about 10 milligrams of THC, it took just nine minutes to feel a buzz coming on.
The emulsion also mixed well with a host of different beverages, and didn’t come with that overwhelming chemical taste some cannabis beverages are known for. With a pleasant high already going thanks to the RAPID emulsion beverages, it was time for the vape pens. Participants cycled through four, each with a different potency and flavor. Some were excellent, some were just okay, and honesty was encouraged.
“Before this, companies were either breaking regulations and testing products in non-compliant ways, or they were shooting blind,” says Ko. “That’s why you had companies releasing products that burned your throat, or the flavor was horrible. Now we can hone in on the flavors and formulations people actually like, because we’ll be able to get firsthand feedback.”
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