Warner Music Takes A Novel Approach To Speech Therapy With Apple Music-Exclusive ‘Saylists’

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In a press release published Thursday, Warner Music and Accenture Interactive announced “saylists,” new playlists exclusive to Apple Music that are designed to “[augment] the speech therapy experience for young people through the power of music and technology.”

Using an algorithm, Apple analyzed the lyrics of its catalog’s 70 million songs to identify the sounds most commonly repeated in speech. As such, the playlists are centered on the sounds ‘CH’, ‘D’, ‘F’, ‘G’, ‘K’, ‘L’, ‘R’, ’S’, ‘Z’, and ’T’.

Warner’s press release includes comments from speech and language pathologists, all of whom hail these “saylists” as an innovative form of therapy. “Every speech and language therapist wants to keep children engaged during therapy sessions, as well as help them generalize the target sounds—both in school and at home,” said Anna Biavati-Smith. “Saylists provide a fun, new way to practice sounds without feeling pressured or getting bored. Having fun is the first step to learning.”

 

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