Because of its inherent identifier-free data processing and machine learning capabilities, we believe that AI will be the backbone of the new digital economy and provide stakeholders across the ecosystem with greater value, confidence and trust.
IBM is bringing open and unbiased AI to marketing and media at scale through an expanded suite of solutions and partnerships with industry leaders to enable the industry on the value of AI. Hyundai leveraged Watson Advertising Social Targeting with Influential, an AI-enabled solution that identifies brand-safe influencers on social media, to achieve 100% positive sentiment scores.We’re on the cusp of a revolution. According to a recent poll we conducted alongside Morning Consult on the future of the industry without third-party cookies, 74% respondents said that changes to privacy and identification will have the greatest impact on their business moving forward.
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