Please make it stop! Beetroot Bovril divides the internet

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As if 2020 could not get any worse; social media users were left divided recently after Bovril announced that it will be launching a new plant-based version of its classic meat extract paste, next year.

No. Just no. Marmite is vegetable extract, Bovril is beef. Test beetroot by all means but not under the Bovril brand name.Unilever announced in October that they are adding more plant-based products to their portfolio. They said that when choosing what foods and drinks to buy, most people consider taste as the priority.

But more and more consumers also want to know that the products they’re buying are nutritious and healthy, have a limited environmental impact and that people have been treated well when making the products. Another product they have recently introduced is plant-based chicken nuggets where they joined forces with The Vegetarian Butcher and Burger King.

The new nuggets have been launched in response to the growing appetite for plant-based options, and are aimed at the increasing number of consumers who identify themselves as part-time vegetarians or flexitarians, and offer a delicious plant-based alternative for all meat-eaters who want to reduce their meat consumption.

 

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