So who exactly is Internet Money? A combination record label and production/management concern, the company represents a collective of producers, artists, photographers, engineers, creative directors, A&Rs and managers. “There’s nothing we can’t do,” says its founder. “We got 50 people right now. I feel like a kindergarten teacher. I have a lot to deal with on a day-to-day basis.”
The first plaque Taylor received was for “Fuck Love” by XXXTentacion. Today, he’s lost count but estimates that he has made over 200 gold and platinum records. Indeed, Taylor has become one of the most successful producers of the internet age, working on tracks like “Ransom” by Lil Tecca and “Lucid Dreams” by Juice WRLD, featuring the talents of Internet Money’s own Nick Mira. “We take time to be thankful for the moment,” says 20-year-old Mira.
Was there a tipping point to this song – a social media moment, a key synch, radio add or specific playlist/platform that amplified the record? What was it? TikTok took it to a whole other level. I love it because you can’t pay for that. You can pay influencers to do videos, but you can’t pay for people to want to do it and catch on. Watching people organically come up with cool videos, creative ideas for your song, it blows the numbers up. Watching the charts grow every day is cool, I respect it. I fuck with all the TikTokers.It’s everything. The guitar is one of the melodies you hear instantly, you know what the song is.
? Beyoncé made Lemonade