analyzing his own dating life and “the motivations of women as we interact in the grand chess game of life.” Journalist Bonnie Bacarisse reported that it was the “plight of navigating a post-feminist sexual marketplace, one where ‘the entirety of the male experience [is] wrought with rejection and ego-destroying experiences,’ that led Fisher to establish The Red Pill. That, and a soul-crushing breakup.
This big-tent appeal gave the Red Pill its power, but also diffused its message. Its influence reached so wide, and its utility to extremist recruitment proved so effective, as to spark an identity crisis.bunch of sexist cliquish clowns , rather than apprehended as a movement that could be formidable by virtue of its superficially fractured nature. The wrongness of this perspective was made tragically clear with the 2014 shooting rampage by Elliot Rodger in Isla Vista, California. Rodger belonged to PUA Hate, a forum dedicated toas a scam. It was frequented by self-identified “involuntary celibates,” or incels, many of whom felt burned by PUA advice books and seminars, yet chiefly directed their anger at women.
Rodger’s mass shooting brought greater mainstream awareness to incels, an online community heavily influenced by the ideas and terminology of MRAs, PUAs, and the Red Pill.