WASHINGTON — Last month, Greg Schott, a lifelong Republican disgusted by President Donald Trump, decided it was time to speak out in a meaningful way.
The crowded, competitive space of party-less anti-Trump Republicans is, in some ways, a product of the fact that not having a party means not having any clear leader. Groups with similar missions engage in little coordination or sharing of resources. Caldwell said a lack of coordination had meant “a lot of duplicative efforts in areas like digital, paid and earned media, with virtually no significant or coordinated effort in areas like field, or building a killer data set that everyone is making use of and enhancing.”
“People want to be counted, people want to be on the record saying they, in this moment, stood up against Trump,” she said. “That’s why you see this. It’s a discredit to Trump that there are so many groups.” The Lincoln Project’s buzziest ads are designed for the proverbial “audience of one” — Trump — and aim to play on the president’s own preoccupations. For instance, Rick Wilson, a founder of the Lincoln Project, claims partial credit for the president’s decision in July to demote his longtime campaign manager, Brad Parscale, after the group ran an ad highlighting his lavish lifestyle.
competitive is debatable . crowded?
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